We had to move fast and we had to operate all around the world.
I worked mostly from London with the New York strategist and Boston-based design studio and while the brief was still evolving, I developed the initial creative concept and defined the overall shape of the event. We're moving boxes. Through a Gateway.
Then there were the flights and the meetings. And more flights. And more meetings.

Once the client team had bought into our approach, I provided daily ideation, design feedback and mentoring to the American creative team - all from my London time zone. This way, we effectively increased the length of the working day and delivered excellent value to the client. Now Alibaba want more events around the world. Quickly.