I pitched for these two big sales events to be united by an inspirational core creative - ‘GAME-ON’ - BT doesn’t just want to be in the game, they want to define it.
The brief demanded a ‘wow!’ (their word) so the UK event featured the World’s largest ‘Musion’ Screen/Pepper’s Ghost Projection with supporting 3D animation graphics. In The Hague, the dynamic stage set ‘evolved’ through the course of the day, eventually immersing the audience in imagery.
The events were impressive. You might even say, 'wow'.