Message: Cisco at Home in Brazil
Summer Olympics, Rio - Casa Cisco
The big idea was to have our VIP guests perceive Cisco as authentically part of the Brazilian business culture: that Cisco are locals.
So, we took on the 2-year restoration of a local landmark, employed a local street artist to create a stunning 80m mural that unified the experience, we immersed our guests in authentic Brazilian hospitality, we told Cisco's new brand story by relating it to examples of Brazilian digital transformation... And finally, after a hugely successful program, we donated the mural and the furnishings to a local school and returned the restored and upgraded venue to the local community.
Nice work.
Project: Cisco Systems. Video & photos: George P. Johnson
The most amazing customer experience ever
Maria Dincel
Cisco Managing Director, Global Partnerships
“Cisco hosted over 4,000 VIPs and earned a satisfaction rating of 4.7 out of 5. As importantly, Cisco provided the neighbourhood with a fully renovated and substantially improved local community centre, another great legacy of their Games sponsorship.”