Message: Simply Turning the World Orange

Orange Experience - touring brand immersion

To tell the brand’s story all around Europe - in many languages - I created the Orange Experience.  The 14m façade debuted in Bucharest, Romania in front of the second largest building in the world. 
Guests stepped through the logo and into an immersive experience of the Orange brand. The reception area conveyed the background story of the company, but more importantly, it conveyed a feeling of the brand; it was simple, stylish and welcoming.
And the central audio-visual experience simply used light, sound effects and a song to emotionally convey Orange’s promise of simpler communication.
It was simply a great success.