A global, seven city tour to launch the new Rolls-Royce concept car.

For this exciting new client win, my pitch was built around strategic insights into the new, emerging customer base. We needed to create an event that appealed to DJ's and Rappers as much as Bankers. The reveal would create a ‘wow factor’ while carefully designed details encapsulated the Rolls-Royce brand.
Our pitch outlined stringent guidelines for venue choices, demanding locations that told a contemporary story in an exclusive setting. A diverse range of restaurants, hotels and art galleries were carefully selected to convey the precise balance we sought. The events were a huge success and pre-order sales exceeded the client’s expectations.