Some briefs are bigger than the event itself.

A UK government investment summit in London. A major cross-border business event in Detroit. A USA pavilion pitch for a World Expo in Dubai. Different audiences, different politics, different cultural contexts. Same job: find the story that carries the ambition.

For the UK Government, that meant turning sustainable innovation into a bold, museum-scale experience for VVIPs and Heads of State, built in less than 30 hours

In Detroit, it meant shaping a gateway narrative for Alibaba that made international trade feel open, tangible and full of possibility, while working across London, New York and Boston as the brief evolved.

For the USA World Expo pavilion, it meant taking a transport-led brief and giving it stronger emotional pull through a simple thought: What Moves Us?