For one of the world’s biggest tech brands, I was brought into the EMEAR leg of a three-continent global sales event. The overall look and feel already existed, along with much of the core content. My job was to make it work brilliantly in the real world.

That meant adapting the creative to events and stages across three venues while keeping everything consistent, on-brand, and fit for the scale of the occasion. Theatre, concert hall, vast exhibition space... each needed its own staging solution, atmosphere, and highlight moments, while still feeling part of one event.

Over four months, I worked closely with client teams, producers and production managers to maintain consistency across every touchpoint, from staging and breakouts to print and on-site details. And yes, it was fun to dust off the high-vis PPE for a change!