A four-day Digital Forum in Monaco for 1,400 global industry leaders. A broad audience. A fast-changing subject. And a need for more than just conference graphics.

The creative springboard was a natural phenomenon - a murmuration of starlings - as an analogy for many separate voices moving with shared purpose. From that came a look and feel built around the idea of the Digital Murmuration to convey the event theme: Navigating New Frontiers.

My role was overall creative direction for the event, including shaping the visual identity and creating a brand world that felt coherent, contemporary and equal to the ambition of the Forum.