Different cities. Different insights. Different houses.
Three host cities. Three very different strategic starting points. Lovely.
London drew on the insight that for Cisco, it’s Not About What We Make, But What We Make Possible. Rio needed to feel authentically embedded in the country, hence Cisco at Home in Brazil. Tokyo framed the Games as a catalyst for change and a Bridge to Possible.
My role was to find the right narrative for each city, shape the experience around it and lead the creative across every touchpoint.
And then, of course, reality hit hard. Tokyo was developed, ready to go, and cancelled at the last moment when Covid changed everything.
Result: Three distinct Olympic hospitality concepts, each grounded in local insight and brand narrative. Work that helped Cisco feel relevant, credible and culturally in tune in each host city. Multiple international awards for London and Rio.
Event Marketer EX Gold Award: Best Olympic Activation
"...a design that will forever change b-2-b hospitality..."
