Panasonic ExperienceExperience Strategy & Creative Lead
Bigger in a third of the space.
Re-create a B2B solution suite in a new office. Showcase a huge product range in a fraction of the old space. And make it far more engaging than before? Great. That’s right up my street. Interview stakeholders, analyse business needs, develop a strategic vision and then design the experience? Yup. Oh, and pull together the full production team? Okay. I know people. We can do that. Result: A more personalised brand experience, with Panasonic equipment embedded throughout the visitor journey. An intimate projection theatre immerses visitors in virtual environments tailored to different business sectors. Interactive touchpad control creates a non-linear, conversational style, and business pain points meet Panasonic solutions. Job done.
...the best solution demonstration area of Panasonic in Europe (and maybe the world)! - Stephen Yeo, B2B European Marketing Director