Leading Tier One Cisco events for the agency of record
From the early days of Cisco Networkers to three years as Global Creative Director on the account, I’ve had deep involvement with Cisco. As GPJ London’s Head of Creative, I led the agency’s Tier One Cisco projects and helped shape the creative evolution of Cisco Live EMEA from a medium-sized user conference into one of Europe’s leading events for IT professionals.
By 2017, 13,000 delegates from more than 100 countries were gathering in Berlin for education, training, insight and networking. That growth did not happen by accident.
My role was to keep the work moving forward creatively and build a culture of proactive innovation around a simple question: what would a competitor need to do to win this business? That thinking helped bring agency and client teams closer together, drive measurable ROI and keep raising the bar year after year.
Result: A stronger creative platform, a more ambitious event culture and a flagship gathering that grew in scale, reputation and commercial impact.
Cisco Live has doubled its size in terms of attendees in 3 years and this is mainly due to the fame that this event has earned because of the quality and eye for detail.
Bonny Shapira, Cisco Live EMEA Leader
